Visitors to generationcitizen.org

The typical visitor works in education, is 26–35, has 11–20 years of experience and earns under $45K.

People

Who the audience is: an early- to mid-career, slightly female-leaning group, heavily concentrated in lower salary bands.

Gender

Gender

Age

Age Share of audience

Years of experience

Years of Experience

Salary

Salary

Work & education

Two-thirds list education as their role. Teaching, public speaking and curriculum design dominate their skills, and history and social studies are common majors.

Job roles

Job Roles Share of audience

Employer industries

Employer Industries

Skills listed on profiles

Skills Share listing each skill (people list several)

Highest degree

Education Degree Types

Degrees held

Education Degrees

Majors

Education Majors

Schools attended

Schools No single school exceeds 1% — the audience is widely spread

Places

The whole audience is in the United States, with the Northeast corridor and large metros leading.

Share of audience by state

State Country 100% United States

LowerHigher

Top cities

City

Websites & press

The sites this audience visits most relative to everyone else. Civics peers like iCivics, Civic Ed and Close Up top the list; big general sites sit far lower on affinity.

Affinity vs. monthly traffic

Websites Each dot is a site; larger dots have higher domain authority. Gold dots are hidden gems.

Top-left is the sweet spot: high affinity, small enough to partner with or pitch.

Top 25 websites by affinity

Websites

Hidden-gem websites

Websites Hidden Gems All 13

All websites

Websites 250 sites — search, sort, or filter to gems

Top press outlets by affinity

Press

All press outlets

Press 138 outlets

Brands & search

What they care about, search for and ask AI tools about — almost entirely practical classroom and civic-engagement needs.

Brands they follow, by category

Brands 50 brands, affinity score

AI prompt topics

AI Prompt Topics What this audience asks AI assistants about

Top search keywords

Search Keywords 20 highest-affinity keywords, bars show monthly searches

All search keywords

Search Keywords 182 keywords

Words in their social bios

Bio Keywords How this audience describes itself

Channels

Where this audience spends time online, compared with the average US user. YouTube is the strongest social channel; on search and AI, claude.ai stands out as the one tool they use far more than typical.

Social networks: this audience vs. all US users

Social Networks Share who use each network

Search & AI apps: this audience vs. all US users

Search | AI Apps Top 12 by audience usage

Biggest over-indexes on search & AI

Search | AI Apps % more likely than the average US user, with share of audience in brackets

Accounts & creators

Specific voices this audience follows — candidates for partnerships, guest spots and outreach.

Top social accounts by affinity

Social

Top hidden-gem social accounts

Social Hidden Gems

All social accounts

Social Social Hidden Gems 500 accounts combined

YouTube channels

YouTube Top by affinity

Subreddits

SubReddits Top by affinity

All YouTube channels

YouTube 132 channels

All subreddits

SubReddits 185 communities

Podcasts

Podcasts 50 shows